The X Factor ties with Pot Noodle
The X Factor is building on its raft of commercial deals with an on-pack promotional tie-up with Pot Noodle.
View ArticleCarphone Warehouse to back The X Factor
ITV has signed up The Carphone Warehouse as sponsor of the fourth series of The X Factor in a three-year deal believed to be worth £20m.
View ArticleCarphone Warehouse to back The X Factor
LONDON - ITV has signed up The Carphone Warehouse as sponsor of the fourth series of The X Factor in a three-year deal believed to be worth £20m.
View ArticleNokia to extend The X Factor link
Nokia has renewed its sponsorship of ITV talent show The X Factor for a third series and is sponsoring a one-off celebrity spin-off, The X Factor: Battle of the Stars.
View ArticleMedia choice: The X Factor
Simon Cowell: 'Have you got a job?' Ugly, talentless bloke: 'Yes, in a chicken factory.' Cowell: 'Good.' This exchange and the Gemini Twins (bespectacled female wallflowers dancing terribly) have been...
View ArticleBBH has the X Factor
The X Factor, for anyone taking a passing interest in the ad breaks, has turned into yoghurt wars, with Yeo Valley and Muller battling it out for supremacy.
View ArticleFocus on ... The X Factor
The X Factor, the UK's biggest talent show, made its debut in 2004 and is in its second series.
View ArticleMedia choice: The X Factor
No Kate Thornton or - as it looked for a while - Louis Walsh? What was to become of the fourth series of The X Factor?
View ArticleThe X Factor
It would seem like a curious time to be launching a monthly rock magazine but, then again, these are curious days, writes Michael Byrne .
View ArticleLifeline: The X Factor
The ITV talent show lands the first blow in its annual ratings war with the BBC's Strictly Come Dancing.
View ArticleLifeline: The X Factor
The ITV talent show lands the first blow in its annual ratings war with the BBC's Strictly Come Dancing.
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